THIS IS US.
NO STRINGS ATTACHED.
NMP ARE A ‘CUT LOOSE FROM THE KNOWN’
STRATEGIC, CREATIVE & DESIGN MAVENS.
ABOUT US
TOO EASY – A HOOD MUSICAL
JORDAN X SNIPES
‘We win if we put them first’ is not a subtle suggestion; it’s a fundamental commitment that demands we set aside our ego and cultivate genuine humility.
Our film, ‘Too Easy: A Hood Musical,’ was a masterclass in this principle. We didn’t jump in with a preset plan. Instead, we spent six months embedded within a street dance community, learning the culture from the concrete up. Our mission was to make a film for them, not just another story about them.
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JOGA SINISTRO
JORDAN X SNIPES
We had the incredible opportunity to design and execute an experiential journey for the new Jordan x Brazil Football Federation partnership. Our strategic focus was driven by a single, powerful question: “What does it truly mean to be Brazilian?”
A historic milestone. The Brazil vs France friendly marked the Jordan brand's first international pitch introduction, making it the perfect setting for our event. We shifted to an intimate, inviting vibe, hosting the Parisian-Brazilian community and those who view Brazil as their second home for a bespoke dinner and watch party in a styled apartment. France’s Masterchef winner, Chef Victor, curated a 'Sinistro' dinner, while a local graffiti artist customised the new Jordan jerseys live for our guests.
Strategy
ESTADIO SINISTRO
JORDAN
We kicked off the journey for the awaited Jordan x Brasil CBF partnership, “Joga Sinistro” by designing an immersive event space dedicated to the Brasilian diaspora in London, in collaboration with the crew COPA90. The energy was unmatched, featuring a small-sided football tournament orchestrated by Top Baller, street motorbike entertainment, local DJs, a pop-up barbershop, and custom merch stations.
Creative Direction
FINDING COMFORT IN AN UNCOMFORTABLE WORLD
DR. MARTENS
Dr. Martens has always defied norms, but they’ve also carried a persistent perception: tough, rigid, and notorious to break in. With the launch of the new ZEBZAG, we set out to flip that script.
Rooted in the universal, deeply relatable joy of being pleasantly proven wrong, we designed a creative platform centred on unexpected comfort. Partnering with everyday working creatives, from local ceramists to fashion entrepreneurs, we activated a two-pronged campaign for Office and Schuh. Through immersive, sensory “Comfort Board” workshops and raw, emotional storytelling, we captured the exact moment perceptions shifted that wasn’t about a loud statement; it was about a quiet, lasting comfort that carries you through the day.
Strategy
FUSION CONCEPT
JORDAN X SNIPES
To bring Jordan x Snipes into the heart of Paris’s premier street dance battle, Fusion Concept, we shifted the focus to the people who fuel the culture. We completely reimagined the event space to honour both the athletes on the floor and the fans in the crowd.
Behind the scenes, we transformed makeshift waiting areas into a premium sanctuary, giving dancers the dedicated respect, care, and pre-battle focus they deserve. Out front, we matched the audience’s raw energy with immersive streetwear experiences and interactive ways for the crowd to hype up the competitors. It wasn’t just about putting a logo in a room; it was about elevating the community and the event's overall energy.
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FAST NEVER FELT SO GREAT
SWEET PROTECTION
When Sweet Protection set out to launch their new halo piece — the Tucker III 2Vi® Mips Helmet, they didn't just look to cycling; they looked to Formula 1. Revealed alongside the Uno-X Mobility team during the 2026 Tour de France, this aero-specific helmet is built for the breakaway, merging clinical aerodynamic engineering with sleek, contemporary design.
To capture this cutting-edge technology, we created the “Fast Never Felt So Great” campaign. Anchored by a visually arresting 30-second film that seamlessly blends raw live-action, precision 3D animation, and dynamic motion graphics, we translated wind-tunnel perfection into striking artistry. It’s a campaign built to stop scrollers in their tracks, appealing equally to competitive cyclists and tech-obsessed design purists.
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TOO EASY
JORDAN X SNIPES
Building on the raw energy of our film, 'Too Easy: A Hood Musical', we brought the movement straight to social.
After spending six months embedded in the street dance community to create a film for them rather than just about them, this campaign extension puts the spotlight directly back on the true experts: the dancers.
Showcasing the Jordan x Snipes product in authentic, relentless motion, this social series continues our commitment to stepping back, dropping the ego, and letting the community's rhythm take the lead.
Creative Direction
NOT JUST PINK
SWEET PROTECTION
We love working on projects that push limits and challenge expectations. NOT Just PINK celebrates innovation, craftsmanship, and the bold spirit that defines Sweet Protection, a leader in cutting-edge protective gear for outdoor action sports.
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SPEAK YOUR TRUTH
FOOTBALL BEYOND BORDERS
At No More Parachutes, we believe that the power of design goes beyond aesthetics — it’s about creating tangible impact. Our recent collaboration with Football Beyond Borders perfectly embodies this philosophy.
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AYRTN PRESENTS
DR. MARTENS
Creating community – with a genuine rebel-hearted authenticity — is something that comes naturally to Dr. Martens. It’s right at the durable core of their ongoing brand’s strength.
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